How to Create a Winning Business Idea--in Six Easy Steps I often meet business founders whose minds are overflowing with brilliant ideas for new products. They seem to develop terrific new concepts every single day of their lives. They are watchful, always inquiring, perceptive and continually seeking (and often finding) the next big thing. Their never-ending challenge is to pick a winner—(only one!)–out of scores of possibilities, and run with it. Entrepreneurs can learn to create a winning idea On the other hand, I listen to intelligent and aspiring entrepreneurs who can’t concoct a single viable idea. These great souls are bright and earnest, but for some reason, imaginative ideas escape.